Business Plan The Best Learning Ltd

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BusinessPlan: The Best Learning Ltd

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BusinessPlan: The Best Learning Ltd

CompanyDetails

TheBest Learning Ltd

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Tableof Contents

Company Details 2

Executive Summary 4

Company identification 4

Services offered 4

Financing 4

The Business Concept and Description 5

The Business History 5

The Type of Business 6

Status of the business 6

Ownership 7

The idea, opportunity, product/service 7

Forces creating opportunity 7

Uniqueness and competitive advantage 8

Mission Statement 8

Goals and Objectives 9

Goals 9

Objectives 9

The Management Team 10

Environmental Position 10

Industry (Sellers) Analysis 11

Macro 11

The Key Success Factors 12

Porter’s Competitive 5 Forces Analysis 13

Micro 14

Market (Buyers) Analysis 14

Macro 14

Micro 15

The Marketing Plan 15

Marketing Strategy 15

Pricing Strategy 16

Promotional Strategy 16

Marketing Messages 17

Elevator Speech 17

Salesforce plans and tactics 17

The product/ Service Plan 18

The operation and production plan 18

Location 18

Operating Schedule 19

Quality Control 19

Optimal inventory level 20

The financial plan 20

Financial summary and assumptions 20

Underlying Assumptions 21

Start-up costs 22

Other start-up expenses (in USD) 22

Sales forecast 23

Break-even analysis 23

Pro-forma income statement 24

Cash flow projections 25

Pro-forma income statement 26

Pro-forma Balance Sheet 27

Ratio Analysis 28

The human resource plan 29

The corporate organization 29

The Company Structure 29

The legal form 30

Risks and rewards 30

Funds required 30

The deal structure 31

Ownership and control 31

Succession plan and exit route 31

References 32

Appendices 33

ExecutiveSummary

Companyidentification

Withthe transformation of technology and globalization, there has been alot of diversification. As such, the Cloud or Web has become the mostvaluable places where people seek information and conduct theirresearch (Awork plan for Canada in the new global economy,2010).Therefore, TheBestLearning Ltdis the company that will transform the lives of the students thestudents who have the interest and the passion of seeking knowledgeon the Web and Cloud. At TheBest Learning Ltd, weoffer the services that can assist the student to advance in theiracademics, equip themselves with skills and knowledge, and thus, beable to write an A+ paper.

Servicesoffered

Thecompany is an uncommon and unique firm because it aims to bridge thegap between the students and professors. It enables the students tointeract one on one with the professors, where the professors canhelp the students in solving their problems in their studies. Thefirm aims at generating its revenues from the students, parents, andinstitutions (including professors), who will be using its services(Holden,2010).However, the individuals who will be downloading the academicmaterials and the educational videos will be doing so at no cost.Another source of revenue will come from the students who will needonline tutoring by teachers.

Financing

TheBest Learning Ltd isseeking to generate a capital of $100,000, where $30, 000 will comefrom owner’s investment while the rest will come from the bankloan. The rate of interest and the loan agreement will be discussedin the negotiation process. The plan assumes that the business willget a 10-year loan at an interest rate of 10%. The financing will beutilized to develop the business platform, to finance the first fivemonths of operation, and to prepare the videos and other resourcesfor download.

TheBusiness Concept and DescriptionTheBusiness History

TheBest Learning Ltd isan online organization that aims at assisting the students in theiracademics. The company is located Canada, and it is designed to meetevery requirement of the university students as well as those of theprofessors, for the social world, which is ever changing. Althoughthe current home of the organization is Canada, we intend to expandour services to the other parts of the world in a span of about fiveyears. The idea of the business came into existence in the wake oftechnological transformation and globalization (Holden,2010).According to Bertelsen (2012), during this period, there arecountless needs for research and information. As such, the idea ofthe business was to transform the lives of the professors andstudents who seek knowledge on the platforms such as Cloud and Web.

Thefirm wishes to invest in the community in which it operates from. Assuch, it is in part the solution to the anticipations of thesociety, partly a heavily loaded office, partly a helper of thelearning family, and partly a business of an on-line platform (Awork plan for Canada in the new global economy,2010).Furthermore, the organization is at times at service of the studentswho require special attention. As a firm, we do understand therequirements of the students, as a learning family, we understand theneeds of filling the gap between the teachers and the students. TheBestLearning Ltdstrives to attain these aims in Canada, and finally to the otherregions of the world.

TheType of Business

TheBest Learning Ltd isan online is a service organization that aims at bridging the gapbetween the professors and the students. It also targets to assistthe students advance in their academics, receive reliable skills andknowledge and, get an A+. It means it is a platform that enables thestudents, and the professor to interact one-on-one, and the professorcan assist the learners in their studies (Bertelsen,2012).The students can share knowledge and interact, and be rewarded at thesame time. The students can also download the study materials andvideos for reference, at zero shillings. More so, there is a link forsocial interaction that will be offered to enable the students tointeract with the instructors. As such, TheBest Learning Ltd isa service organization that will be providing an online academicassistance.

Statusof the business

Inkeeping up with the philosophy of the company to avoid overstretchingthe owner’s pocket, the aim is to start-up as cheap as possible.Thus, this is in correspondence with the figures in the industry,which display that the startup of such a business is an idealentrepreneurial opportunity with the start-up cost that is verysmall. The entire expenses for start-up come to $100,000. The mostexpenses are the regular fees for the start-up paperwork that includethe legal fees, accounting fees, etc. (Blackwell,2008).The cash requirements entail the acquisition of electronics. Becausethe company has not been launched yet, it is very new, and so far,there are no available financial statements.

Ownership

Theorganization will begin as a very simple sole proprietorship, whichis owned by just a single founder. As the operation enlarges, theowner will start to think of registering it once more, as acorporation or a partnership organization. The re-registration willentirely depend on any, which will better suit the requirements ofthe business in future.

Theidea, opportunity, product/service

TheBest Learning Ltd isthe company that offers an interactive session among the students,permitting them to talk about academic issues online, as well associalize. It also provides a platform that allows the students tolook for assistance from their colleagues, who are knowledgeable ofsolving the problems of others at a cost that is student friendly.Additionally, where the problem is complex, where the studentrequires a professional assistance of a tutor, there is a platform tofacilitate that. Furthermore, the organization has collaborated witha myriad of universities to enable it to offer the classes to itsstudents online (Rich,2006).Lastly, there are academic materials that the students can downloadin the form of videos, PDF, and MS Word document.

Forcescreating opportunity

ThePorter’s Five Forces are the forces that shape the opportunity ofBestLearning Ltd. Theygive the company what the market looks like from every perspective ofthe competitor, as well as the emerging issues in technology (Cadiat&amp Probert, 2015).These forces assist the business in monitoring those factors thatcould affect the success of the company from both the internal andexternal perspective globally (Cadogan,2009).By analyzing these forces, the management will understand thepositions of the consumers, technology, and competitors, and come upwith the ideas for strengthening the business.

Uniquenessand competitive advantage

Whatputs TheBest Learning Ltd aheadof the pack is the company’s unique strategy, which gives it acompetitive edge over the rest. The organization uses the marketingapproach of product differentiation, and pricing as the strategies toput the company ahead of others (Cadiat&amp Probert, 2015).As such, the company focused on the target group, and collaboratedwith the colleges and universities, as a launching approach, whichgave it an upper hand. The approach gave the company a competitiveadvantage because ideally, the colleges and universities could notcollaborate with the firm in which they lack confidence with. As aresult, the approach built the image of TheBest Learning Ltd inthe industry of academic assistance. Other strategies for competitiveadvantage included offering additional services that were notpreviously offered by the competitors, such as the online sessions oflectures, as well as the tutorials of one-on-one at a very low price.More so, the company has invested in the provision of the bestcustomer care services to the clients.

MissionStatement

Thebusiness mission states, “Our mission is to provide qualityeducation assistance services to enhance teaching, learning,research, and understanding of the university students. Theorganization endeavors to collect, organize, store, and providerelevant educational materials in the form of videos and scholarlyarticles: to provide assistance in the form of the professors’tutorials to the university students. The firm believes in the use ofthe modern technology to deliver a timely access to the educationalresources to every student user, and to satisfy both their presentand future educational needs.”

Goalsand ObjectivesGoals

  1. To become the international academic assistance by bridging the gap through language and cultural barrier by establishing the branches in different parts of the continent, and providing the assistance in their mother tongues, such as French, Spanish, Germany, and Russia.

  2. To have 20 million active users daily by incorporating 1000 universities to provide their lecturers, and assistance online

  3. To assist the orphaned and the less privileged students and children across the world by providing academic scholarships and possibly employment.

Objectives

  1. To register the Best Learning Ltd and look for the relevant legal documents on 4th of March 2016

  2. To set up the office premises of the business in Toronto, Ontario

  3. To employ about 500 start-up workers

  4. IT department to design and subsequently develop a website for the enterprise, and set up the servers

  5. Sign a deal of terms and conditions with the stakeholders of the business

  6. To launch the company on the 1st of April

  7. To initiate 10,000 students from the stakeholder institution during the first week after the launch of the business

  8. Marketing department to roll the advertisement campaign in every college and university in Canada

  9. The Department of IT to perform a one-month interval upgrade checks on the system

  10. To initiate one million active students of Canada by the end of 2016

TheManagement Team

Thefirm has collaborated with the shareholders to plan and service morethan one million active students. Both in theory and in practice, thestaff has the relevant knowledge in every aspect of doing theacademic assistance online business. The owner holds a degree in IT,and has the experience in this field of over three years, having beenworking somewhere else. After successfully conducting the similarfeatures for some time, the owner became interested in conducting thesame business. He has since received a lot of training. Having someknowledge of IT is one of the major strengths of the owner. However,his weakness is that he is so ambitious, and always wants to dothings as fast as possible. Apart from the owner, the businessintends to employ about 500 people. Their role will include servingcustomers and creating content while the owner will be doing overallsupervision. The employees will be compensated basing on theirexperience and qualification, where those in management will takehome $22,500 while the lowest will earn $1000. The management is verycommitted, and it is capable of bringing the venture to the market.

EnvironmentalPosition

Thegreen plan of the organization is always to use the materials thatcan be recycled. Moreover, the company intends to dispose of itswastes safely only after treating them and ensuring that they are notharmful to the environment. There will be no noise pollution, and theair pollution will be highly minimized. To some extent, the greenplan may affect the operations of the business because it may raisethe costs of operations, in an attempt to control pollution(Stewardshipof research data in Canada,2008).The compliance of the company with the policies of environmentalsustainability has placed it at the top position on the Triple BottomLine Sustainability, and the company is determined to maintain theposition by always ensuring the safety of the environment.

Industry(Sellers) AnalysisMacro

Canadahas the 11thnominal largest economy in the world. Additionally, it is among theworld’s healthiest countries. As with other countries that havedeveloped, the economy of Canada has been dominated by the serviceindustry that absorbs around two-thirds of the Canadians inemployment (Awork plan for Canada in the new global economy,2010).The economy is very favorable because there are little interest rateson loans, the minimum wage is set by the government, and the averageincome is $1500. There are high levels of employment, mostly in theservice industry (Awork plan for Canada in the new global economy,2010).People value morals and essentially, the country valuessustainability of the environment, hence minimizing on pollution andcarbon emission.

InCanada, there are three primary businesses that offer the onlineacademic assistance KHAN, Wikipedia, and TED. On aggregate, each ofthese organizations gets above $3 billion income, while providingemployment to more than 100,000 individuals. The total payroll hasexceeded $2 billion (Awork plan for Canada in the new global economy,2010).Although the industry is mature, it has gone through a robust growthas the number of the student seeking information online hasskyrocketed. Nonetheless, the industry is anticipated to grow at asteady rate as the trend progresses. The key players are Khan andWikipedia, and the customers are usually the academic scholars. Theindustry is at the phase of growth in the product life cycle becausethe number of the student organizations can be matched with the firmthat offers the academic assistance online.

TheKey Success Factors

Key Success Factors

Our current Rates:

Programs:

  1. Server operation

Low

1 2

3 4

5

6

7 8

9 10

High

  1. Staff capability and reliability

Low

1 2

3 4

5

6

7 8

9 10

High

  1. Partners commitment

Low

1 2

3 4

5

6

7 8

9 10

High

  1. Organizational Structure Design

Low

1 2

3 4

5

6

7 8

9 10

High

  1. Adherence to regulations

Low

1 2

3 4

5

6

7 8

9 10

High

  1. Availability of Scholarly materials

Low

1 2

3 4

5

6

7 8

9 10

High

  1. Tutor available and ready

Low

1 2

3 4

5

6

7 8

9 10

High

  1. Website development and links

Low

1 2

3 4

5

6

7 8

9 10

High

  1. Expansion capacity

Low

1 2

3 4

5

6

7 8

9 10

High

  1. Reputation

Low

1 2

3 4

5

6

7 8

9 10

High

  1. Central Office Location

Low

1 2

3 4

5

6

7 8

9 10

High

  1. Global identity

Low

1 2

3 4

5

6

7 8

9 10

High

  1. Students interaction probability

Low

1 2

3 4

5

6

7 8

9 10

High

  1. Financial capability

Low

1 2

3 4

5

6

7 8

9 10

High

  1. Pricing of programs

Low

1 2

3 4

5

6

7 8

9 10

High

  1. Marketing

Low

1 2

3 4

5

6

7 8

9 10

High

17.online lectures and tutorial

Low

1 2

3 4

5

6

7 8

9 10

High

Table1: The key success factors

Themanagement has prepared TheBest Learning Ltd asbest as possible by offering it with the necessary human resource andmeans. It is apparent that the business is very young, and strugglingto grow. Nonetheless, the key success indicators have managed to spurthe company into the market, which has resulted in its success incompetition. Hopefully, in the near future, the company will gain theworldwide identification, and subsequently, gain its reputation as isdelivers the online academic assistance.

Theindicators identified in the table above are pertinent in thedetermination of the success phase of the BestLearning Ltd business,and the enthusiasm for the company to kick off. The managementconsidered different variables and assessed them by ranking them inthe manner in which the firm felt prepared. As a result, some of thevariables were highly rated because there was nothing left to do. Onthe same regard, the other variables got low ranks because theydepended on the operation of the firm, such as the online lecturesand tutorials. To understand how these indicators were faired, therewas a necessity to have the active students with a tutor, and thelinks for the service had already been developed, hence the reasonfor scoring a 1.

Porter’sCompetitive 5 Forces Analysis

Threat of New Entrants

High or low?

&nbsp

Comments: There is easy of entry in the market as there no barriers. You need just to create a website and provide the academic assistance. But survival is the real issue

Threat of Substitutes

Many or few?

&nbspOnline videos and Scholarly articles

Comments: As much as entry is easy, the ability to provide quality service in the market is the issue. So of the service we offer are new, and the partnership strategy also gives us an upper hand in the market

&nbsp

Bargaining Power of Suppliers

High or low / Many or few?

&nbspThey include professors and Institutional scholarly works

Comments: The suppliers of our services are the backbone of this organization as they are the learning institution of our target customers.

Bargaining Power of Buyers

High or low / Many or few?

&nbspCollege

Comments: There are many students, and the market is wide, but the quality that customers demand is high. They don’t purchase services because they are provided. Our organization caters services for that gap.

&nbspUniversity students

&nbsp

Role of Technology

Importance?

&nbspSocial media platforms

Comments: Technology will enable our organization to market itself and be easily accessible. Our organization depends on advance technology development. Stay current with technological changes is crucial.

&nbspFast internet access

&nbsp

Table2: Analysis of Porter`s Five Forces

Theporter’s five forces only depict the face of the market from everyperspective of the competitor, the consumer, as well as of theemerging issues on the level of technology. With the help of thismodel, TheBest Learning Ltd canmonitor the aspects that can influence its success from the internaland external factors. With this model, the firm analyzes thetechnological decisions, the customers, as well as the competitors,and how they affect the business either positively or negatively. Theanalysis enables the BestLearning Ltd tocome up with the strategies that can strengthen it and itsoperations. The advances in technology have given the company abreakthrough, and more so, the government regulations are favorable.The laws and the licensing policies are simple to follow and thus,they favor to the industry.

Micro

Thehead office of the company is in Ontario, Canada. To establish themarket niche in Canada, it was important to conduct research on howthe universities feel to collaborate with the BestLearning Ltd. Asa result, this enabled the business to have a competitive advantage,as the universities were very thrilled about the idea. The serviceoffered by the company is unique and as such any other organizationdoes not offer such a service in Canada. The competitive advantage issustained because the firm expects to have a good revenue streamthere is a short time of attracting customers, and there is a goodcycle of operating cash.

Market(Buyers) AnalysisMacro

Themacro analysis involves the general view of the market in theindustry, bearing in mind the perspectives of the buyers. Theindustry of academic assistance has the global customers, who aremainly the academic scholars, who pursue knowledge. There is a growthin the number of students with over 23,500 universities in the world.As a result, a need has been created for the online educationservices. Several organizations have been established to fill thisgap. The long-term growth rate is expected to grow whatsoever becausethere is a vast market opportunity.

Micro

Thepotential buyers are the university scholars who thirst forknowledge. Having partnered with several universities, there is ahigh level of potential customers as they are willing to use thecompany services and resources. Currently, the target market is forthe university students in Canada, but the market is expected toexpand internationally, thus growing the market share of the company.

TheMarketing Plan

Thecompany will focus on the colleges and universities to develop anonline presence for the first time. The business will be marketed tothese institutions as a process of ‘step-by-step’, initiallybeginning out small and slowly improving the efforts of onlinemarketing (Cadiat&amp Probert, 2015).Although the business intends to bring as many clients on board aspossible, who simply require an online presence and nothing more, themost sought customers will be the academic scholars, andinstitutions, which are ready to incorporate a bigger percentage oftheir research onto the Internet.

MarketingStrategy

Thecompany will use the segmentation strategy. It will focus primarilytowards attracting the new institutions. The reason is the littleamount of service present on the market that has a high demand. It isalso cheaper and technically easier to market and attract the smallinstitutions than the bigger ones (Bertelsen,2012).For these clients, I will be resolving their pain of searching forinformation and academic resources with no avail. As such, theacademic online assistance platform will greatly motivate them togive their money to the company.

PricingStrategy

Thepricing strategy will be very simple. Even though the firm providestheir services that are priced hourly, it has opted to make it lessconfusing and easier for clients by offering a packaged system ofpricing as website plans.

  • Budget tools package ($600): for the simple academic tools and resources found on the website.

  • Mid-level resource package ($900): for the information and research materials that have a massive amount of content. It is popular with the large institutions, such as international universities.

  • Online tutor ($50 per hour): for the students who would like to be tutored by tutors online.

  • Daily, weekly, monthly, or annual subscription: Individual students can subscribe to the online assistance at $9.45 daily, $59.99, weekly, $245.99 monthly, or $1399.99 annually.

PromotionalStrategy

Thepromotional strategy of the BestLearning Ltd willbe based on

  • Using the adverts of Yellow Pages ($2250), which are the adverts that describe the services provided, and the adverts will be placed in the domestic Yellow Pages.

  • Putting the adverts in the local press including the Daily News ($ 990)

  • Establishing partnerships with the institutions that would like to use the online scholarly resources and other affiliate relationships who would receive a percentage for every referral ($150 for each successful referral).

  • Word of mouth referrals where the sales will be generated through the referrals of clients ($50 for every referral).

MarketingMessages

Themarketing messages, basically in the elevator speech will entail thefollowing

  • The customer pain being solved

  • The competitive advantage of the business

  • Why every student must join the business

ElevatorSpeech:TheBest Learning Ltd is an online business that offers online academicassistance to the academic scholars. It thus intends to generate itsrevenue from the demography, particularly students and professors, ata small fee, but which is cumulative. The company has an extremelyqualified management team, with a very reliable, and result orientedadvisory team. Although there is stiff competition from other firmssuch as TED and KHAN, the business has a competitive edge ofproviding online tutoring services to students, and offeringdownloadable academic materials.

Salesforceplans and tactics

Becausethe company has full confidence in the services it offers, andrecognizes that the clients are generally willing to the idea ofusing the internet, and consider it a necessity, the company takes anon-abrasive, low-pressure tactic to direct the selling. TheBest Learning Ltd willalways present the business information, pricing, strengths, andportfolio to the clients, and allow them to decide on their own. Theapproach is successful given that the company keeps their follow-upcalls regularly and consistently until it gets the yes or noresponse.

Theproduct/ Service Plan

Althoughthe business is a service organization, we also offer some product tothe help our customers in using the internet on their own. Theseproducts include the following

  • A step by step guide that entails the guidance on what is required of the student while doing research using our platform

  • The software that will be released early in April, which will offer the visual aids to the users. It comes along with different themes, resources, as well as some background music.

  • The resources manual

Additionally,the company plans to set aside one day in a month to train thestudents in the region on how to conduct online research. Thetraining will be useful to the students because their success is thepriority of the BestLearners Ltd.It is also a competitive advantage for the company as it ensurescustomer satisfaction in every aspect including performance, taste,and appearance.

Theoperation and production planLocation

Thelocation of the business is not of great importance, as the userswill be retrieving information from where they are, using theirinternet devices. Moreover, it is not necessary that the managementmeet with the clients to conduct business. The only task is topersuade them to visit the platform frequently, as discussed in thesales plan section. Nonetheless, the physical location of the centraloffice is in Ontario, Canada, with an estimated rental expense of$300 every month.

OperatingSchedule

Thebusiness shall operate on a full-time basis, 24 hours per day forseven days a week, where employees and customer care operators willbe working in shifts of six hours each. The daily operations schedulewill entail the following

  • Putting the academic data on the internet by staff and management

  • Developing the internet academic programs and videos

  • Updating the information in the database

QualityControl

  1. Reformatting and integrating the database information into an internet format

  2. Creating hyperlinks that will allow the users to access easily the needed information

  3. Examining the links to ensure proper integrity

  4. Designing the program software to track every web user and their respective demographics

Optimalinventory level

Capital Equipment

Cost (USD)

Supplier

Fax machine

506

Carter Island

Operational software for the system

1,292

Carter Island

Office accessories and furniture

900

Computer Vendors

Two color computers (Notebook)

4,801

Computer Vendors

Packard Laser Printer (Hewlett)

950

Carter Island

Image scanner (high resolution)

1,600

Computer Vendors

Total Capital Equipment

10,049

Table3: Budget for furniture and equipment for March 2016

Furthermore,the business shall draw its commercial and technical advisors fromthe Hotpoint Consultants. The firm has a staff that is wellexperienced in the online business platforms, and so far, they havebeen valuable to the business for their technical advice and support.Additionally, the business has met all the government regulationsincluding registration and licensing of the business. The servicecustomer plan shall include the customer personnel, which will attendand respond to every issue of the clients.

Thefinancial planFinancialsummary and assumptions

Thefinancials gives the overview of the following

  • The financial assumptions

  • Start-up costs

  • Sales forecast

  • Break-even analysis

  • Pro-forma income statement and balance sheet

  • Cash flow projections

  • Ratio analysis

UnderlyingAssumptions

Year 1

Year 2

Year 3

The plan month

1

2

3

The current rate of interest

10%

10%

10%

The long-term rate of interest

13%

13%

13%

The tax rate

12.5%

12.5%

12.5%

Other

0

0

0

Table4: The underlying assumption of the financial plan

Start-upcosts

Capital Equipment

Cost (USD)

Supplier

Fax machine

506

Carter Island

Operational software for the system

1,292

Carter Island

Office accessories and furniture

900

Computer Vendors

Two color computers (Notebook)

4,801

Computer Vendors

Packard Laser Printer (Hewlett)

950

Carter Island

Image scanner (high resolution)

1,600

Computer Vendors

Total Capital Equipment

10,049

Table5: The capital equipment start-up cost

Otherstart-up expenses (in USD)

Thebusiness cards 1,200

Twophone lines install 1,500

InfoCanada database 4,000

Thefee of duplicator server setup 15,000

Membershipfee 6, 000

Phones 16,000

Installationsand setups 3,500

Totalstartup expenses 47, 500

AddTotal capital equipment 10, 049

Addstartup assets: cash needed 17,000

Othercurrent assets 25,751

TotalAssets 42,751

Totalrequirements 100,000

Salesforecast

Year

Year 1

Year 2

Year 3

Sales

503,538

553,892

609,281

Operating costs

348,237

361,092

374,281

EBITDA

104,947

137,411

173,811

Interests, depreciation, taxes

52,725

61,365

74,786

Net profit

52,222

76,046

99,025

Table6: The sales forecast

Break-evenanalysis

Figure1: Break-even Analysis

Analysis

Revenuebreak-even per month $146,490

Assumptions:

Percentagevariable on average 9%

Estimatedfixed cost per month $82, 100

Pro-formaincome statementCashflow projectionsPro-formaincome statementPro-formaBalance SheetRatioAnalysisThehuman resource planThecorporate organization

Thefirm visualizes implementing a system of team development, which willentail two sales people working on a full-time basis, as well asthree full-time web developers. One position of the web developerswill be held by an individual who is highly qualified seniorprofessional, the other two will be less qualified and hence, lowerpaid. The highly qualified will be supervising over the low skilledwhile maintaining the quality of work. There will be seminars andon-job training programs for employees to ensure they cope withtechnology. The following is the summary, including the compensationscheme

TheCompany Structure

TheBest Learning Ltd willdepend on the owner for all responsibilities of management. This willentail talent recruitment, marketing, office management, andaccounting. He will still serve as sales manager and chief operationsofficer. He will do all the supervisions on sales, projects, andpromotions, as well as financial matters. All the other subordinateswill report to him directly using emails, phone calls, orconferencing.

Thelegal form

Thebusiness shall first operate as a sole proprietorship, but will thenexpand, and be registered as a corporate. It was registered on 1stof January, but it will be launched on 1stof April. As earlier mentioned, the Hotpoint Consultants will bementors, business advisors, and the technical support.

Risksand rewards

Theanticipated risks in the business include the hacking of theplatform, stealing of the hardware components, and loss ofinformation through hazards such as fire, water, and earthquakes. Thecontingency plans for these risks will entail access restrictions tothe hardware components, having an online backup system ofinformation, and establishing quality and security control systems tocounter hacking. The rewards, on the other hand, shall entailmotivating the employees through incentives.

Fundsrequired

Thecompany shall draw its funds from owner’s investment, $30,000 andfrom bank loan $70,000 at a fixed interest rate of 10%. The loan willbe repaid monthly for a full year. The funds will be used to developthe business platform, to finance the first five months of operation,and to prepare the videos and other resources for download, asearlier mentioned in the executive summary.

Thedeal structureOwnershipand control

Whenthe time for trading the investment for the shares will come, thecompany will ensure that it maintains an investment share of 50% plus1, to ensure that it maintains the control of the company.

Successionplan and exit route

Ifthe business attains success, the owner may opt to sell it to a thirdparty for substantial multiple earnings. Probably, the business willhire a business broker who is qualified to sell the business onbehalf of the BestLearning Ltd.Depending on the historical figures the firm could seek a salespremium of up to five times earnings.

References

Cadiat,A., &amp Probert, C. (2015). Porter`sFive Forces.Primento Digital. 50MINUTES.COM., minutes, 5.,

Awork plan for Canada in the new global economy.(2010). [Ottawa, Ont.].

Bertelsen,B. (2012). Everythingyou need to know about SWOT analysis.[Newmarket, Ont.]: BrainMass Inc.

Blackwell,E. (2008). Howto prepare a business plan.London: Kogan Page.

Cadogan,J. (2009). Marketingstrategy.London: SAGE.

Holden,G. (2010). Startingan online business for dummies.Hoboken, N.J.: Wiley.

Rich,J. (2006). Theunofficial guide to starting a business online.Hoboken, NJ: Wiley.

Stewardshipof research data in Canada.(2008). [Ottawa].

Appendices

Themonthly budget

ExpectedOperating expenses

Expectedoperating expenses

ProjectedOperating expenses

RatioAnalysis