PopularMusic in Audio-visual Advertising: A Study of the Roles and Functionsof Lyrics in TV-commercials
Theaim of this summary discussion is to find the importance of music inmass advertisement. Music is an important element in massadvertising. Popular music finds its place in the general populace.Therefore, to connect with the clients, most companies have chosen toutilize popular music to advertise their products and/or services.Most importantly, the advertisers will carefully select the musicthat best connects with the product (s) and clients’ desires. Inthe long run, such advertisers target to create a brand and along-term partnership with their clientele. However, the lyricalaspect of the music should be perfectly relating to the brand or aspecific product, so as to avoid misinterpretation of theadvertiser’s objectives. In this literature-based research study,the relevance of lyrics to advertisement is studied (Anisimovaet al., 2014).
Ingeneral, music creates a platform that taps a specific sub-culturethrough consumer attention. The different aspects of the music haveto be congruent with consumer expectations because the audio-visualmessages to impart certain attitudes and purchase intentions to theclients. Therefore, a brand recognition can be created once theconsumers have established trust and confidence with its supplier.The results of the study were purely evident, in that, lyrics arevery important in playing an integral part between consumers’emotions and desires. Combined with the visual aspect of the ads,lyrics evoke certain emotions that relate to the message beingpassed. Lyrics are used as a connection between the visual charactersand the particular brand. So, lyrics help to explain the realsignificance of purchasing the product and establishing arelationship with the brand. The research used other secondarysources to obtain information related to audio-visual advertisement.For example, several TV-ads from Levi were collected from variouspublic sources. In conclusion, it is worth to say that music andlyrics are effective brand triggers that help in brand knowledgehence brand communication (Anisimovaet al., 2014).
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Methodand system for using a communication network to supply targetedstreaming advertising in interactive media US6161142 A
Theaim of this summary discussion is to explore the importance ofinternet in programmed advertising. In the current generation,internet is a necessity and a tool for passing information towards alarge group of people within the convenient time possible. Music isthe main link between the consumer and the advertisers. In internetads, the dossier of the subscribers is recorded and updated within asoftware-based microprocessor repository (Wolfe& Pinals, 2000).The repository is capable of finding the most relevant music that canbe coupled to a related ad, and hence exposing the same informationto a potential client who is otherwise the subscriber. Thesubscribers’ database is sophisticated in that, it is onlyselective to a specific demographic data. The aim of the research wasto find the importance of Internet-based advertising as opposed to TVand radio advertising. The results were that Internet-basedadvertising was specific to a certain target, and that TV-radioadvertisement has a difficulty in targeting a very particulardemography. Theresearch used other secondary sources to obtain information. Forinstance, most of the data were cited from patent publication ofvarious companies. Conclusively, the article asserts that, “theinternet is a successful network system that can deliver specificinformation to a specific group of subscribers” (Wolfe& Pinals, 2000).
Anisimova.,T, Mullern., T, Plachkova., T. (2014). Advances in Social SciencesResearch Journal. Vol 1, No 5. March 20, 2016. Retrieved fromhttp://scholarpublishing.org/index.php/ASSRJ/issue/view/30
Wolfe.,RL, and Pinals., J. (2000). Method and system for using acommunication network to supply targeted streaming advertising ininteractive media: US 6161142 A. TheMusicbooth Llc.March 20, 2016. Retrieved fromhttps://www.google.com/patents/US6161142