Stakeholder Management is Morally Neutral

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StakeholderManagement is Morally Neutral


StakeholderManagement is Morally Neutral

First,stakeholder management is a morally neutral activity that ensuresthat there is a relationship in a manner that supports particularwelfares of the company and maintains a more scheming strategydesigned for convincing or leading other shareholders to stay focusedon the project. Through this, it becomes rooted on transformation inthe viewpoint of the administration and institutes the involvement ofstakeholder issues in the company’s execution of strategydevelopment (DeBrucker, Macharis &amp Verbeke, 2013).

Similarly,it aims simultaneously at the existing success in business as well asthe long term company survival. The approach possesses a moral drivethat concentrates on rightful integration and consideration of theinterests of stakeholders in the decision making of the business. Forexample, when various stakeholders have varying interests, they basetheir ability to finding solutions for the discrepancies on theirability to identify with the environmental and social approaches thatcan encourage better use of the business resources while also seekingfor positive impacts on the welfares of the different participantgroups (Fassin,2012).

Furthermore,a good stakeholder management all through a project ensures that theyperceive the mission in an optimistic light irrespective of theprobable outcome. For instance, a stakeholder whose expectation hasbeen judiciously accomplished over a period of time is far morelikely to view a task as a victory than the one who the company hasignored. Additionally, stakeholdermanagement does not just clear the way of impending obstacles, but itaggressively supports rapid development and eventually improves thevalue of the delivered results. As a result, the incorporation ofstakeholders is not simply a way of making them happy but it alsorelates to utilizing their influence, time, and expertise to assist afirm reach its goals (O’Riordan&amp Fairbrass, 2014).


DeBrucker, K., Macharis, C., &amp Verbeke, A. (2013). Multi-criteriaanalysis and the resolution of sustainable development dilemmas: Astakeholder management approach.&nbspEuropean journal of operational research,&nbsp224(1),122-131.

Fassin,Y. (2012). Stakeholder management, reciprocity and stakeholderresponsibility.&nbspJournal of Business Ethics,&nbsp109(1),83-96.

O’Riordan,L., &amp Fairbrass, J. (2014). Managing stakeholder engagement: Anew conceptual framework.&nbspJournalof Business Ethics,125(1),121-145.