Theory of Reasoned Action

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Theory of reasoned action aims at explaining therelationship between attitudes and behaviors within the human actionit gets used in communication disclosure as a method of understandingpersuasive messages (Clark, 2010). The purpose statement of thetheory of reasoned action is, the method aims at predicting howindividuals might behave based on their pre-existing behavioralintentions and attitudes. The person`s decision to engage in aparticular behavior gets based on outcomes the individual expectsmight arise as a result of indulgence in a certain conduct (Funk &ampTornquist, 2015).

Childhood obesity in Dover Delaware is triple therate from just one generation ago a program got developed to try andhelp overweight weight children as well as determine the factors thatinfluence the choices that lead to healthy weight. The programcombines three elements of healthy eating, behavior change andregular physical activity (Waters, 2010). The Eligible children arethose between the ages of 7 and 13 years with a body mass indexgreater than or equal to the 95th percentile and receive approvalfrom their health care providers.

Timeline Summary of Dover City in Delaware

Week4- meet with the community members living in Dover city in an aim ofbriefing them the main ideas of the undertaking.

Week 5 – identify the obese children and group them according tothe level of obesity among other factors.

Week6- ask parents to avail these children to a standard facility for acheckup toestablish specific elements linked to their health issues.

Week7 – Applying the theory of reasoned action with an objective ofdeveloping behavioralbased actions that will aid in minimizing obesity.

Week8-diagnosing the children for any other health conditions.

Week9- measuring the weight of the children who underwent the program.

Week10 – evaluation of the effects of the application of the theory.

The use of this method is based on creating adeficit or shortage in the foods especially junk foods that thesechildren like and in the process they might fail to engage in eatingjunk despite them having cash. The absence of these foods mightpromote their adaptability to the existing situation and might trainthem to avoid eating junk.

Some of the effects or application of the theory of reasoned actionon childhood obesity are, the children might get engaged inactivities that might help them in performing exercises, for example,most children tend to play computer games throughout the day hencenot exercising, and this makes them gain weight leading to obesity.So introducing them to different sports such as running and footballmight help them avoid obesity by changing their behaviors.

Application of the theory of reasoned action canbe based on the eight constructs upon which the theory is built.The first construct will involve defining behavior with regard toactions, target, time, and context. The target in this respect is theobese child. Time depicts the span over which a particular nutritionrelated item is consumed. Action can represent the interventionchosen to eradicate obesity such as eating two servings of vegetablesand fruits. The effect of the application of the action would bequantified on a scale to determine the behavioral intention. Theapplication of the theory will be done by evaluating the indicatorsof the third construct of the theory. It will entail assessing thehealth outcomes related to child behaviors. The fourth construct ofthe theory will be applied topredicting some healthy behaviors that will impact positively on thechild’s health. Use of the construct is based on the principle thatimplementation of specific behavior will aid in attaining specificoutcomes (Funk &amp Tornquist, 2015). Forexample, a child with a notion that eatingtwo serving of vegetables and has a higher possibility of decreasinghis/her obesity. Waters (2010)notes that if the same child is not concerned withobesity, he/she has minimal likely-hood of adapting such behavioralbeliefs. Thus, effective application of the theory will be based uponplacing a value on a certain behavior among children with a notionthat it will bear positive impacts on health. This constitutes thefifth construct of the theory.

The sixth and seven constructs are linked in theapplication of the theory. Subjective norm forms the benchmarkfor the effectiveuse of the theory. For instance, childrenmay think their parents will be proud if they adopt certainhealth-relatedbehavior.


Clark,&nbspE.&nbspM. (2010). Explaining planned behavior andreasoned action. PsycCRITIQUES, 55(31). doi:10.1037/a0019191

Funk, S. G., &amp Tornquist, E. M. (2015). Writing winningproposals for nurses and health care professionals.

Waters, E. (2010). Preventing childhood obesity: Evidence, policy,and practice. Chichester, West Sussex: Blackwell Pub.